The Reality

78% of Americans are living paycheck to paycheck just to cover bills, rent, and basic living expenses despite the longest period of economic expansion in modern times.

60% of households are unprepared for a financial shock, with 41% unable to cover an unexpected $400 expense without borrowing money or selling a personal item. This makes saving incredibly challenging, especially for many low- to moderate-income households.

Options for coping are limited. Data from the U.S. Financial Health Pulse shows that Americans are savings-constrained, over-indebted and underinsured.